Georgie Rudd

Co-Founder

Georgie is Founder of Rudd Coaching Ltd, and co-founder of Think Perspective. She is an accredited executive coach with the International Coaching Federation and Henley Business School, holds an MA from Durham University and is CIPD qualified. She is a certified Lumina Spark practitioner, Hogan practitioner and Berne Institute trained Transactional Analysis practitioner. Georgie's practice spans 1:1 coaching, team coaching, L&D consulting and leadership development training.

Georgie works with senior leaders and teams across FTSE 100 and professional services firms drawing on her coaching expertise and over 20 years’ experience of leading HR, learning & development, leadership and talent at Lloyds Banking Group and Baringa Partners.

Put simply, Georgie’s work creates actionable intelligence: the discovery of fresh insights that unlock tangible change. Whether it's about self-belief, career progression, managing boundaries or strategic thinking, Georgie works at the level of mindset and behaviour change. She quickly identifies the issue behind the issue, accessing blockers and drivers at the heart of the work. Georgie specialises in leadership development. As a working parent, she also understands “the juggle” and coaches parents to navigate the transition back to work after time out. 

Georgie's coaching is a productive thinking partnership; a meeting of equals. The experience is best described as compassionate disruption: a combination of warmth and incisive challenge. Old mind-sets are surfaced, and re-examined and new thinking is developed to unlock future success for every client. 

Heather Frost

Co-Founder

Heather is the Founder and Director of People and Practice, Co-founder of Think Perspective and Visiting Tutor at Henley Business School. She has over 20 years of experience of experience in behaviour change; coaching, mentoring, training, and consulting to clients including Deloitte, Oxentia, Accenture and Kantar. Deeply driven to understand different cultures and the systems which influence behaviour, Heather has lived as a resident in four countries and travelled extensively to over forty countries. Her commercial work with organisations, executives, leaders, and teams incorporates her global experience and expertise in culture change, business transformation, learning and development, organisational development, leadership development, and systemic change. 

Heather holds a Bachelor’s degree in Psychology (BPsych) with a minor in Philosophy, a Master of Science in Coaching & Behavioural Change (MSc) and is currently working on a PhD in Leadership, Organisations and Behaviour at Henley Business School. Heather's research and coaching focuses on the link between self-awareness, meta-cognition, consciousness, sense of agency, quality of thought, beliefs, culture, purpose, and behaviour: ultimately how individuals "act" and behave. Her newly developed psychological scale which measures the Concept-of-Self, upcoming published work, writing, and training helps coaches understand how their “self” and the self of their client’s manifest and interact. Her research explores practitioner self-deception, bias and self-delusion, the self-as-instrument, mindfulness, neuroscience and meaning in life.

Heather is a certified Lumina Learning Practitioner and is is an accredited Senior Practitioner with the European Mentoring & Coaching Council (EMCC) and an accredited coach (ACC) with the International Coaching Federation (ICF). She holds the following certifications from INSEAD: Leading Organisations in Disruptive Times, Innovation in the Age of Disruption, Strategy in the Age of Digital Disruption and Leading in a Transforming World. She is a Certified Six Sigma Green Belt from PMI (CSSGB). Heather is also an Advanced Practitioner of Breakthrough Coaching (WBECS/coaching.com) and professional member of The British Psychological Society (BPS).